Brand Development of Crystal Lamps in Mingyi New and High end Hotels-Jiangmen Mingyixinte Lighting Co., Ltd.

Brand Development of Crystal Lamps in Mingyi New and High end Hotels

Release Time:

2022-11-22

Crystal lamp - dazzling, luxurious, elegant and supreme, the choice of nobles, and a must for luxury houses. It is only for the special you.

Focusing on the research and development of high-end hotel engineering lamps and crystal lamp products, Mingyi has always guided the rapid development of the whole brand with the brand concept of "sense, view, luxury", and has occupied an important market share in the entire high-end crystal lamp industry. In recent years, under the guidance of a clear brand development plan, it has made remarkable achievements.

Rooting and growing in difficulties

Like many lighting enterprises, Mingyixinte has taken root in the fertile land of Zhongshan Ancient Town and has grown step by step.

At the beginning of the 21st century, when China's crystal lighting industry was at its initial stage, Mingyi Xinte brand was born and started the brand road. After its birth, the famous art and new special brand has always insisted on focusing on high-end crystal lamps, modern crystal lamps and star hotel engineering lamps, introducing international advanced production technology, new technology, new process and new materials, and constantly developing and designing products that perfectly combine light and art.

After nearly ten years of exploration and efforts, Mingyixinte has grown into an outstanding model of exquisite craftsmanship in the field of crystal lighting.

Precise positioning guides the brand

Since the establishment of the brand, Mingyixinte has taken the brand positioning of "high-end crystal lamp well-known brand" as the development direction, established a high-end brand image in front of global consumers, provided people with high-end crystal lamp products that tend to be perfect and bright and luxurious, and brought high-end crystal lamp products and luxury sensory experience.

Based on this direction, Mingyixinte has formulated a clear brand development strategy, and at the same time, it uses imported crystals as raw materials to ensure that its products have impeccable quality. These have finally enabled Mingyixinte to achieve steady development and become a leader in the lighting industry, no matter in the difficult growth period of the lighting industry, or in the time of fierce market competition, industry reshuffle, and many small and medium-sized enterprises.

Diversified brand marketing mode

With the development of crystal lamp industry and the improvement of consumer brand awareness, how to carry out effective brand marketing and quickly and accurately shape the brand image has become a problem for crystal lamp manufacturers.

Mingyi Xinte has established and improved the brand exhibition center (Times Lighting Plaza Exhibition Center, Galaxy Plaza Exhibition Center), and adopted a diversified brand marketing model: through the industry exhibition, contact and collect cutting-edge information of the industry, understand the industry development trend, and actively layout the market; With the help of the media with credibility, we can quickly and effectively spread the brand, make use of the convenience and universality of the portal website to do news public relations and brand endorsement, and at the same time, we can also use the form of user monument molding, outdoor advertising communication and other forms to achieve all-round and maximum exposure of the brand, so as to achieve the purpose of brand marketing.

Exhibition Hall of Times Lighting Plaza

Galaxy Lighting Plaza Exhibition Hall

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